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BKNG

Booking Holdings Inc. Common St BKNG

$181.68 -2.93 (-1.59%)
Neutral · +0.66σ
Mkt cap $136.2B
P/E 23.2
Day $178.76 – $184.36
52wk $150.14 – $209.94
Avg vol
Beta
Div yld
Next earnings

Quick read

Plain English

Booking Holdings Inc. Common St is a consumer cyclical company listed in the US.

BKNG last traded at $181.68, down 1.6% on the day; that's in the middle part of its 52-week range ($150.14–$209.94). Right now it's trading close to its recent average, with no strong stretch in either direction.

Earnings reports are the biggest scheduled catalysts to keep an eye on, and day to day, watch whether it holds above or slips below its recent average.

A plain-English snapshot built from the data on this page — not investment advice. Always do your own research.

132-Day Trend Zones

Full chart →
21 EMA +1 ATR +2 ATR −2 ATR
O H L C

Under the hood

On the latest daily bar, momentum sits mid-range (RSI 56), the trend is quiet (ADX 13), and volume is about normal (0.9×). On the business side, revenue is growing 16% year over year and the business keeps about 26 cents of every sales dollar as free cash.

Latest-bar indicator readings behind the grade — display-only, they don't move the letter.

Momentum · RSI
56
0–100 · <30 oversold
Trend strength · ADX
13
>25 = strong trend
Volume vs avg
0.87×
1× = average
Stretch from avg
+0.6 ATR
− below · + above
Zone touches
3
tests of this zone
Suggested hold
3–30
bars (≈ days)
Fundamentals at a glance

Company fundamentals for context — display-only, they don't move the grade.

Revenue growth
+16.2%
year over year
Free-cash-flow margin
26.3%
cash kept per $ of sales
P/E ratio
23.2
price ÷ yearly profit

Valuation & accounting

Valuation desk →

Our cash-flow model pegs fair value near $302.99 (fair range $104–$303); today's price leaves a +42% cushion below that estimate. The model's verdict is “Deep value” and accounting quality screens as Weak. Model estimates only — do your own due diligence.

Intrinsic (DCF)
$302.99
Fair-value range
$104.21 – $302.99
Margin of safety
+42%
Verdict
Deep value
Accounting quality Weak
  • ✓ Goodwill 9% of assets (organic growth)
  • ✓ Positive retained earnings
  • ✓ Gross margin 87% (pricing power)
  • ✓ Net margin 22%
  • ⚠ Debt exceeds cash
  • ⚠ Receivables growing faster than revenue

Price implies ~7% growth (vs trailing rev yoy). Model estimate — do your own due diligence.

Key statistics

All statistics →

BKNG is a $136.2 billion company, priced at 23× last year's earnings.

Mkt cap $136.2B
P/E ttm 23.2
Fwd P/E
Beta
Day range $178.76 – $184.36
52w range $150.14 – $209.94
Avg vol
RSI(2) 47.9
ROE
Net mgn
FCF mgn 26.3%
Debt/Eq
Div yld
Sector Consumer Cyclical
Industry Travel Services
Next earn
52-week range · today's price
$150.14$209.94

More on BKNG