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AMZN

Amazon.com, Inc. NMS · AMZN

$247.23 -2.66 (-1.06%)
Neutral · +0.19σ
Mkt cap $2,659.5B
P/E 29.5
Day $243.59 – $250.24
52wk $196.00 – $278.56
Avg vol 49.4M
Beta 1.46
Div yld
Next earnings 2026-07-30

Quick read

Plain English

Amazon.com, Inc. is one of the world's largest online retailers, selling everything from books and electronics to groceries and household goods. Beyond its well-known e-commerce platform, the company also operates Amazon Web Services (AWS), a major cloud computing business, and produces consumer electronics like Kindle e-readers, Fire tablets, and Echo smart speakers. Amazon generates revenue through product sales, third-party seller services, subscription programs like Prime, and digital advertising.

The stock recently closed at $247.23, down 1.06% for the day. Over the past year, shares have traded in a range between $196.00 and $278.56, placing the current price well within that band but below the 52-week high reached earlier. The stock is currently in a neutral technical zone, sitting close to its 21-day average, while the RSI reading of 28.3 suggests the stock has experienced recent selling pressure and may be approaching oversold territory on a short-term basis.

Investors may want to watch Amazon's next earnings report, scheduled for July 30, 2026, which will provide updates on performance across its retail, advertising, and cloud computing segments. Given the company's diverse business mix, metrics from AWS growth, e-commerce trends, and operating margins typically draw considerable attention from market participants looking to assess the company's overall health and competitive positioning.

A plain-English snapshot built from the data on this page — not investment advice. Always do your own research.

Today's read

Grading desk →

above KC1 lower, +0.20 ATR from EMA21 — no notable pattern

Long
score 12 · tech 12 / 80 · support 0 / 20
above KC1 lower, +0.20 ATR from EMA21 · no notable pattern
  • · Aligned with weak uptrend
How this grade was earned
total 12 pts
Cycle position 6
Market fit 6

Each bar shows how many points that factor added. The more points — and the more factors that agree — the higher the letter grade.

Short
score 12 · tech 12 / 80 · support 0 / 20
below KC1 upper, +0.20 ATR from EMA21 · no notable pattern
  • · RSI rolling over (51)
How this grade was earned
total 12 pts
Cycle position 6
Momentum 3
Market fit 3

Each bar shows how many points that factor added. The more points — and the more factors that agree — the higher the letter grade.

132-Day Trend Zones

Full chart →
21 EMA +1 ATR +2 ATR −2 ATR
O H L C

Valuation & accounting

Valuation desk →

Our cash-flow model pegs fair value near $22.77 (fair range $18–$200); today's price sits 997% above that estimate. The model's verdict is “Overvalued” and accounting quality screens as Weak. Model estimates only — do your own due diligence.

Intrinsic (DCF)
$22.77
Fair-value range
$18.23 – $199.94
Margin of safety
-997%
Verdict
Overvalued
Accounting quality Weak
  • ✓ Goodwill 3% of assets (organic growth)
  • ✓ Positive retained earnings
  • ✓ Gross margin 51% (pricing power)
  • ⚠ Debt exceeds cash
  • ⚠ Quick ratio 0.97 (fragile)
  • ⚠ Receivables growing faster than revenue

Price implies ~56% growth (vs trailing rev yoy). Model estimate — do your own due diligence.

Key statistics

All statistics →

AMZN is a $2.7 trillion company, priced at 30× last year's earnings, and it moves harder than the market (beta 1.5).

Mkt cap $2,659.5B
P/E ttm 29.5
Fwd P/E 24.9
Beta 1.46
Day range $243.59 – $250.24
52w range $196.00 – $278.56
Avg vol 49.4M
RSI(2) 28.3
ROE 24.3%
Net mgn 12.2%
FCF mgn 1.3%
Debt/Eq 0.53
Div yld
Sector Consumer Cyclical
Industry Internet Retail
Next earn 2026-07-30
52-week range · today's price
$196.00$278.56

More on AMZN

Options idea

See more →
CALL $250 2026-08-21
$12.22
PUT $250 2026-08-21
$13.87

Earnings

See more →
Last reported
2026-04-29
EPS (act / est)
2.78 / 1.64
Surprise
+69.0%
Next report
2026-07-30

About

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, ech…