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AMZN

Amazon.com, Inc. NMS · AMZN

$247.23 -2.66 (-1.06%)
Neutral · +0.19σ
Mkt cap $2,659.5B
P/E 29.6
Day $243.59 – $250.24
52wk $196.00 – $278.56
Avg vol 49.3M
Beta 1.46
Div yld
Next earnings 2026-07-30

Quick read

Plain English

Amazon.com, Inc. is one of the world's largest online retailers, selling consumer products, electronics, and digital subscriptions to customers across North America and internationally. Beyond its core retail business, the company operates Amazon Web Services (AWS), a major cloud computing division, and manufactures consumer electronics such as Kindle e-readers, Fire tablets, Echo smart speakers, and Ring home security devices. The company also generates revenue through advertising and subscription services.

The stock is currently trading at $247.23, down 1.06% in its most recent session. Over the past year, shares have moved within a range of $196.00 to $278.56, meaning the current price sits roughly in the middle of that 52-week band. The stock is positioned in what technical analysts would call a neutral zone, trading very close to its 21-day average at just 0.19 times its average true range. The RSI(2) reading of 28.3 suggests the stock has experienced short-term selling pressure in recent sessions.

Investors following Amazon might want to watch how the stock behaves around its recent technical levels in the coming days, particularly whether it continues to trade near its 21-day average or establishes a clearer directional trend. The company's next earnings report is scheduled for July 30, 2026, which will provide updated information on performance across its retail, cloud computing, and advertising segments.

A plain-English snapshot built from the data on this page — not investment advice. Always do your own research.

Today's read

Grading desk →

above KC1 lower, +0.20 ATR from EMA21 — no notable pattern

Long
score 12 · tech 12 / 80 · support 0 / 20
above KC1 lower, +0.20 ATR from EMA21 · no notable pattern
  • · Aligned with weak uptrend
How this grade was earned
total 12 pts
Cycle position 6
Market fit 6

Each bar shows how many points that factor added. The more points — and the more factors that agree — the higher the letter grade.

Short
score 12 · tech 12 / 80 · support 0 / 20
below KC1 upper, +0.20 ATR from EMA21 · no notable pattern
  • · RSI rolling over (51)
How this grade was earned
total 12 pts
Cycle position 6
Momentum 3
Market fit 3

Each bar shows how many points that factor added. The more points — and the more factors that agree — the higher the letter grade.

132-Day Trend Zones

Full chart →
21 EMA +1 ATR +2 ATR −2 ATR
O H L C

Valuation & accounting

Valuation desk →

Our cash-flow model pegs fair value near $22.77 (fair range $18–$200); today's price sits 997% above that estimate. The model's verdict is “Overvalued” and accounting quality screens as Weak. Model estimates only — do your own due diligence.

Intrinsic (DCF)
$22.77
Fair-value range
$18.23 – $199.94
Margin of safety
-997%
Verdict
Overvalued
Accounting quality Weak
  • ✓ Goodwill 3% of assets (organic growth)
  • ✓ Positive retained earnings
  • ✓ Gross margin 51% (pricing power)
  • ⚠ Debt exceeds cash
  • ⚠ Quick ratio 0.97 (fragile)
  • ⚠ Receivables growing faster than revenue

Price implies ~56% growth (vs trailing rev yoy). Model estimate — do your own due diligence.

Key statistics

All statistics →

AMZN is a $2.7 trillion company, priced at 30× last year's earnings, and it moves harder than the market (beta 1.5).

Mkt cap $2,659.5B
P/E ttm 29.6
Fwd P/E 24.9
Beta 1.46
Day range $243.59 – $250.24
52w range $196.00 – $278.56
Avg vol 49.3M
RSI(2) 28.3
ROE 24.3%
Net mgn 12.2%
FCF mgn 1.3%
Debt/Eq 0.53
Div yld
Sector Consumer Cyclical
Industry Internet Retail
Next earn 2026-07-30
52-week range · today's price
$196.00$278.56

More on AMZN

Options idea

See more →
CALL $250 2026-08-21
$12.22
PUT $250 2026-08-21
$13.87

Earnings

See more →
Last reported
2026-04-29
EPS (act / est)
2.78 / 1.64
Surprise
+69.0%
Next report
2026-07-30

About

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, ech…